The Original Slimming Fit
Every pair of Not Your Daughter’s Jeans is designed with slimming technology – a patented criss-cross panel to gently tuck and premium stretch denim that works to lift and shape. Plus, NYDJ’s Universal Fit means that every pair is proportioned the same from the waist through the hips, so you get the same flattering fit no matter which style, color or wash you choose!
The Most Uplifting Jeans Ever
Founded in 2003, Not Your Daughter’s Jeans introduced a revolutionary jean that was both comfortable and figure-flattering, igniting a cult following among women worldwide. Every Not Your Daughter’s Jeans style features the brand’s signature Lift Tuck Technology, which flattens the stomach, lifts and subtly reshapes your curves so you look and feel a full size smaller. We now offer jeans, skirts, chinos and dress trousers in misses, petite and plus sizes – all with Not Your Daughter’s Jeans signature fit, comfort and style. Not Your Daughter’s Jeans denim is crafted in the United States with the highest quality standards and attention to detail.
The Not Your Daughter’s Jeans Promise
For every woman who has ever stood in the harsh light of a dressing room and made a wish. For any woman who has ever watched her size 6 friend eat a cheeseburger and wondered “How does she do it?” And for every woman who has ever tried on five outfits before leaving the house. For you, everyday is simply too important not to look and feel your absolute best. For you, we created Not Your Daughter’s Jeans.
We know that real women have real curves and real lives. So we designed our Not Your Daughter’s Jeans not just to fit real women but to make every woman look amazing. We use premium denim with just the right amount of stretch – for comfort with no bagging – even between washings. And we invented the patented Not Your Daughter’s Jeans criss-cross panel that provides gentle control in the front while our Lift Tuck Technology shapes and smooths in back. And then we added something else…style. With Not Your Daughter’s Jeans, you’ll find the washes, the colors and on-trends looks that you want all with a fit that actually makes you look and feel one size smaller.
But don’t just take our word for it. Try them on and see why the women who wear Not Your Daughter’s Jeans aren’t just loyal, they’re obsessed. Come into Maiden Lane to see our wide selection of sizes and styles.